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A NON-MATERNITY, MATERNITY EDIT - CURATED FOR THE GIRL WHO WANTS TO KEEP SHOPPING HER FAVORITE BRANDS WHEN SHE IS PREGNANT.
Getting pregnant is half the battle.
Getting dressed for 9 months and after is the other half.

01

Free People has been servicing pregnant women for years, without any effort.  Basically go talk to any pregnant friend, and they will tell you they pulled some oversized free people piece off a sale rack during a frustrating shopping trip and never turned back.  A lot of movement, a lot of flow and even their fitted pieces (the non-cropped styles) make it through majority of your journey. 

Generic sizing ruling for Free People

size up x2 to maximize comfort across the arms, boobs, bump and length anything fitted.  Size up by x1 for flowy styles.  

Literally find them in any local boutique

freepeople.com

Nordstrom.com

Revolve.com

Any department store

$-$$$

01

Reformation dresses are designed to celebrate the feminine figure.  That's why you'll find in a lot of the their tops and dresses a fitted bodice and lined waist - because they want you to rock your body with flattering and confident style.   On the contrary, when we get pregnant we lose the waist and our body shape shifts in ways we could never image. Ref has lots of dresses that are unlined and they offer this smocked thing that basically saves our lives.  Not to mention their sleeve game is everything our mom bod needs to give off that 'put-together' vibe.  Our favorite part - they design styles up to 3x.  

Generic sizing ruling for Reformation

size up x2 to maximize comfort across the arms, boobs, and bump.  

Oh did we mention - they are pretty fucking sustainable. And we should be too.

theReformation.com

Nordstrom.com

$$$

02

Zara has a ton of great pieces that work for the 20 to 40 something year old who has that baby making mentality.  Their dresses get you from month 2 to month 20.  Keep it simple with the prints if you are picking an uber flowy dress.  You can't beat the price point if you feel out of control with weight gain or swelling discomfort and need an emergency wardrobe. Be mindful when washing - they will shift shape if they go through the dryer too many times. Basically, any seasonal 

pregnancy pieces you pick up one size up, will be recycled back into your closet the following year while you are navigating that new babe. Maybe this time with a belt or great heels.

Generic sizing ruling for Zara

size up x1 to maximize comfort across the arms, boobs, and bump.  

Not sustainable - but working towards it under their Join Life label

Zara.com  

Zara Stores 

$

03

Flynn Skye designs flirty pieces that make going to brunch effortless and going to your cousins shower thoughtful.  It's that 'I look put together but really got ready in 2 minutes sort of thing.'  The new spring color palette aligns to all your baby shower inspo boards.  And let's just say the gauzes dresses are 12 hours of comfort. 

Generic sizing ruling for Flynn Skye

size up x1 to maximize comfort across the arms, boobs, and bump.   

flynnskye.com

freepeople.com

$$-$$$

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It's noisy out there.  Embrace new conversations. We'd love to learn about your products or services that you believe will make her life better.

this is temporarie exists to curate clothes, stories and conversations through the lens of motherhood for women who want to navigate their journey without losing themselves.


let's be unapologetic, shall we —

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